Today only 15% of all clothing is recycled or donated and globally we produce 13 million tons of textile waste annually, 95% of which could be reused or recycled.
Babu was born out of a desire by Georgia Lombard, Alice Horlick and Bella Nesselrode to find a solution to the wastage of luxury fashion garments inevitable with fast-growing little ones, by harnessing the power of the sharing economy and circular fashion movement.
Our members can feel good about luxury fashion for little ones, conscious that they are reducing their family’s carbon footprint by up to 80% for those items they rent instead of buy. On average, parents use 748 pieces of clothing in their child’s first 4 years of life. Babu members benefit from access to thousands of luxury garments over the same time frame.
We aim to share each piece with at least 12 families, who can enjoy them for a fraction of the retail price. Once garments have reached the end of their useful lives, they are recycled through conversion into renewable energy by our cutting-edge sustainable impact partner, Xetrov.
We make it easy for our members to contribute to the sharing economy by encouraging them to include donations with their returns; no more inconvenient trips to the charity shop or worries that beautiful hardly worn items will not be appreciated. Our members receive rewards points for any items from our brands we keep, that can be redeemed against their next rental or converted into a gift card, whilst any we don't are gifted to children living below the poverty line through our partner charity Little Village, or sent to Xetrov if irreparably stained or damaged.
We are committed to combining convenience for our customers with the opportunity to tackle the under-addressed issue of child clothing poverty in the UK. There are 95,000 children under the age of 5 living in poverty in London, with 40% of children in the capital exposed to poverty during their childhood years.
Little Village alleviates the immediate impact of poverty by gifting families high quality clothes, toys, books and equipment for babies and children up to the age of five, ensuring your pre-loved clothes go to those most in need of them.