Brightened by hope, Babu is a cultural pioneer, reframing society’s most ingrained ‘mad’ consumer behaviour: that you continually buy clothes for your fast growing children. 

Babu asks why buy when you can rent? Why default to fast fashion, when you can indulge in virtuous fashion? Why reduce when you can rejoice? 

Babu is your luminous guide, breeding joy through imaginative self-expression, affordably enabling you to bring Mother Earth consciously into the fashion equation whilst embracing your desire to indulge in the extravagance of the fresh, the fun and the now. 

Catering for 0-8 year old girls and boys, Babu encourages boundless curiosity, creativity and playfulness. Our elevated, curated mix of luxury brand partners includes Balmain, Caramel, GANT, Il Gufo, RaspberryPlum, Roberto Cavalli, Stella McCartney Kids and Tartine et Chocolat. 

We offer one-off rentals with no strings attached, and our concierge team are available 24 hours a day to hold your hand throughout the uncertain process of trying something completely new. We professionally clean and sanitise all returned Babu garments so you don’t have to, and can organise home collections for super convenient returns.