Babu is the exclusive rental service for 0-8 year olds, founded with the mission to increase the use and prolong the life of beautiful luxury garments that are typically used a handful of times before they are grown out of.

Babu offers wardrobe-elevating items from partner brands including Balmain, Caramel, Foque, GANT, Il Gufo, Roberto Cavalli, Stella McCartney Kids and Tartine et Chocolat, delivered directly to your doorstep for a flat weekly rental fee.

Our inspirational curated edits have been put together by some of the UK's most stylish women, from fashion journalists and stylists to celebrities and influencers. We are working together to highlight the importance of the circular fashion economy and spread the word about how our sustainable impact partner, Xetrov can materially help to combat the fashion industry's waste crisis. 

We encourage busy mums to donate their pre-loved clothes via their Babu returns. Whether they enter the Babu ecosystem, are donated to our partner charity Little Village, or are sent to Xetrov to be converted into renewable energy, garments will enjoy the most sustainable lifecycle possible.

We professionally clean and sanitise all returned Babu garments so our customers don’t have to and home collections within a 2 hour window for returns make for the ultimate convenience.