SUSTAINABILITY IN STYLE

Rent The Best Junior Fashion Has To Offer

Subscribe to rent monthly capsule collections of wardrobe elevating luxury pieces that grow with your child, carefully curated for you by some of the UK's most fashionable women and delivered to your doorstep.

Louise Roe

@louiseroe

Gayle Rinkoff

@gaylerinkoff

Laura Wills

@thefashionbugblog

Mary Charteris

@marycharteris

FEEL-GOOD LUXURY

Curated By The UK's Most Stylish Women

From shirts to dresses to outerwear, enjoy use of a mix of 10-15 unique pieces every month in an accessible, convenient and planet-friendly fashion.

Discover monthly limited edition capsule collections chosen from our exclusive roster of brand partners by our Babu curators, A.K.A. Instagram's most fashionable women.

Visit the 'Our Curators' page for a full list of our curators.

Save precious time and space whilst enjoying the best that junior fashion has to offer.

Rent to reduce your family's carbon footprint by up to 80%.

Pay weekly and cancel or pause your subscription at any time.

How It Works

Rent

Click 'Subscribe' to create a bespoke subscription for your little one, with free DHL shipping and returns included as standard. You will be asked to fill in their birthday and choose a first box size taking into account whether they are big or small for their age. We will then automatically increase sizing as they grow. Relax and look forward to receiving your first box and discovering 10-15 special pieces, carefully selected by one of our Babu curators.

Love

Make the most of your month with your Babu pieces and don't worry about washing - we professionally clean and sanitise all garments upon their return! You will also find a message on donations in your box; include your pre-loved clothes when you return your box and receive Babu rewards points for every item we keep. Anything we don't will be donated to children in London living under the poverty line through our partner charity, Little Village.

Return

We will remind you when it is time to start packing up your box and when to book your DHL home collection or take your box to a convenient drop off point. We will send you a visual checklist to make it easy to remember what goes in the box and we can book your DHL collection for you to help save you time. We ask that you keep and re-use the mailing box that your Babu box arrived in; your return shipping label is included in your box on delivery so no printing required!

Repeat

We take care of this part! Once your box is on it's way back to us with DHL we will automatically send out the next. Each month you will receive a totally unique set of garments. If your little one has grown out of one age bracket you will automatically receive the next size up, unless you tell us otherwise. We know that standard sizes don't always fit all! You can also pause or cancel your subscription any time with only a week's notice. 

LIFE IS LIKE A BOX OF CHOCOLATES

What To Expect...

... when you are expecting a Babu box.

From Balmain to Bonton, Cavalli to Caramel and Pucci to Patachou, our boxes are made up of a fabulous mix of pieces ranging from day wear to occasion wear, spanning t-shirts, collared shirts, blouses, trousers, skirts, dresses, sweaters, cardigans, jackets and coats. Each box contains a considered range of brands and garment categories to take your child's monthly wardrobe to the next level. 

Scroll through to get a flavour of what you can expect from your monthly Babu boxes and read about how our curators chose their pieces from our selection of incredible partner brands.

FREE DELIVERY AND RETURNS ~ RESPONSIBLE PACKAGING AND SHIPPING ~ WEEKLY SUBSCRIPTION, CANCEL ANYTIME

Some of the industry's most stylish mum influencers, celebrities and fashion stylists have come together to curate Babu's capsule collections and promote the brand's ethos of feel-good, planet-friendly luxury.

Mayfair Life

One to watch, Babu is the UK’s first rental subscription service focusing exclusively on designer baby and kids fashion.

Absolutely Mama

The new name in luxury kids’ fashion rental: sustainability extends to every part of the Babu concept to ensure the entire offering has as little environmental impact as possible.

CWB

The sustainable way to enjoy luxury kidswear, Babu work in direct partnership with high-end brands.

My Baba
PAY AS YOU GO

Our Pricing

Discover new brands and dispense with the worry of what to do with beautiful hardly worn pieces when your child grows out of them. 

As a Babu member you will enjoy use of 10-15 luxury items per month worth over £1,000, for a flat fee of £60 per week. That's less that £0.75 per item per day, with a saving of 77% as compared with purchasing the same items.

Our weekly billing cycle allows you to spread the cost of your monthly subscription and makes it easy to cancel or pause your subscription at any time.

Your subscription fee includes free shipping and returns with DHL, offering convenient home delivery and collections or accessible pick-up and drop-off points.

Participate in our rewards scheme to earn points to redeem against your subscription or to convert into a giftcard to give to friends and family. We will reward you every time you refer a friend or donate pre-loved clothes that are selected for the Babu ecosystem.